As a Communications Coordinator, I amplified Northwestern University's brand on the @studentaffnu Instagram account, driving a 200% increase in engagement and expanding its follower base to over 8,000. I spearheaded initiatives like the “Student of the Week,” where I interviewed students and highlighted clubs or hobbies they were most passionate about.

Furthermore, I honed my ability to craft cohesive, audience-focused brand identities while creating promotional content for diverse university programs and initiatives. I collaborated with campus departments to design strategies that effectively communicated their mission and values to the student body, ensuring consistency across print and digital media.

By blending creative storytelling with strategic marketing, these efforts made Northwestern’s online presence more personable, fostering stronger student connections and interactions.