During college, I revitalized nuAZN, Northwestern’s only Asian-interest magazine, which had been on a two-year hiatus following the pandemic. Drawing on my pride in my Asian heritage, I worked closely with the core team to re-establish the magazine’s presence through innovative branding strategies. Together, we highlighted its cultural significance and chose a unifying theme, Coming of Age, symbolizing hope and renewal after a challenging period.

As Marketing Coordinator, I spearheaded promotional campaigns that revitalized awareness and engagement, transforming nuAZN into a dynamic cultural platform. A key accomplishment was reimagining the brand’s logo, evolving it from a bold, intricate design rooted in tradition to a clean, playful aesthetic that exudes approachability and modernity. This redesign aligned with our goal of attracting a broader audience.

Through these experiences, I honed my skills in brand strategy, creative collaboration, and targeted marketing, demonstrating my ability to breathe new life into dormant brands and drive meaningful connections with their audiences.