In my Marketing Strategy class at Chicago Booth, I conduct in-depth analyses of weekly business cases, examining how companies—from local startups to multinational corporations—develop, refine, and implement their business models. For each case, I perform SWOT analyses to assess strengths, weaknesses, opportunities, and threats, providing a structured evaluation of competitive positioning.

I apply rigorous strategic frameworks, including customer segmentation (demographic, behavioral, and needs-benefit), product-market fit analysis to assess target segments, and break-even volume calculations to evaluate financial viability. Additionally, I analyze key risks, such as cannibalization effects and the impact of brand innovation on customer retention and market share.

This hands-on approach to market research, financial modeling, and strategic decision-making sharpens my ability to tackle complex business challenges and deliver data-driven, actionable insights in high-stakes environments.