At nuAZN, I enhanced our social media strategy by incorporating eye-catching and interactive features that resonated with our student audience. This included implementing "throwbacks" and "Meet the Team" highlights to foster connection and familiarity. Additionally, I utilized Instagram Stories, creating a casual and playful vibe to encourage quick consumption and interaction. Instagram Stories offers several advantages for increasing engagement. Their temporary, real-time nature allowed us to share updates in an authentic and relatable way, building a stronger relationship with our audience and significantly boosting visibility.